Soft drink sales 2010
The food and drinks giant plans to spend 30% more to pitch its beverages on U.S. television in 2011 than in recent years—with much of the money aimed at propping up the sagging Pepsi-Cola brand after Diet Coke overtook it last year for the first time to become the No. 2 soda in the U.S. behind regular Coke.PepsiCo is also working overtime to develop better-tasting, low-calorie natural sweeteners for its colas, revamp its packaging and make other tweaks to its product line-up as part of a broader overhaul to try and claw back market share.
"When my ancestors went from the Middle Ages to the Renaissance, they blew up the place, so that's what we are doing," Massimo d'Amore, chief executive of Pepsi
Soft drink sales 2010
Soft drink sales 2010
Soft drink sales 2010
Soft drink sales 2010
Soft drink sales 2010
Soft drink sales 2010
Soft drink sales 2010
Soft drink sales 2010
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