SUPER ANIMAL: Vimto soft drinks

Thursday 19 July 2012

Vimto soft drinks

Vimto was created in 1908 in a warehouse at 49 Granby Row, Manchester England, by (John) Noel Nichols (1883–1966), a wholesaler of herbs, spices and medicines. He saw the market opening for soft drinks due to the temperence momvent and the passage of the 1908 Licensing Act. It was originally sold under the name Vim Tonic, which Nichols shortened to Vimto in 1912. Vimto was originally registered as a health tonic or medicine, which was then re-registered in 1913 as a cordial
During the 1990s, Vimto print advertisements used the popular whos character purpule Ronnie, along with slightly rude poems by Giles Andrea, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of Shlurpling the Purple. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants - a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle of his roll, Billy wins out with ingenuity and humour.