Total US 1998 carbonated soft drink volume grows +3% to 9.88 bil 192-oz
cases, according to Beverage Digest/Maxwell
all-channel data. Overall growth rate in 1998 is lower than industry's
+3.2% growth in 1997 (BD 2/12/98) and +3.6% in 1996 (BD 2/7/97).
Coke and Pepsi each post +4.5% corporate volume growth and both gain share.
Coke's share up +0.6 points; Pepsi up +0.5. Coke's overall volume in US
grows +190.9 mil cases; Pepsi +134.5 mil cases. Among top-10 companies,
Coke and Pepsi capture all share growth. Cadbury's Dr Pepper/Seven Up unit
(DPSU) increases overall volume +2.3%, but loses share. Plus. In
brand landmark, Coke Classic's volume passes 2 bil cases.
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