SUPER ANIMAL: Prices of soft drinks

Wednesday, 25 July 2012

Prices of soft drinks

A significant increase in the price of regular soft drinks can change buying habits. Sales of sugary soft drinks declined by 26 percent following a price increase of 45 cents — or 35 percent of the baseline price. For the study, regular (sugary) soft drinks were defined as carbonated beverages with calories.
“Soft drinks have been increasingly recognized as a major contributor to the country’s growing obesity epidemic. A very aggressive response — such as a notable increase in the price of soda — may be needed to steer people toward healthier options,” said lead author Jason Block, M.D. of Harvard Medical School.